Introduction

THISISNEVERTHAT is a creative collective that produces graphic design, photography, and video content rooted in fashion. Founded in Seoul in 2010, the brand has continuously challenged the mainstream, drawing inspiration from 1990s Seoul subcultures, particularly the underground music scene. Building on its success in Korea, thisisneverthat has expanded internationally with flagship stores in Tokyo, Osaka, and Shanghai. Through collaborations with global brands, the company continues to strengthen its presence in the global market.

Archive

• Released Aug 11.Fall25 Park Life
• Released Feb 3.SS25 Airport Style II
• Released Jul 30.FW24 Airport Style I
• Released Feb 5.SS24 ULTRAS Ⅱ
• Released Aug 9.FW23 ULTRAS I
• Released Feb 13.SS23 X
• Released Aug 10.FW22 Offline Only
• Released Apr 13.SS22 No Visions
• Released Aug 5.FW21 New Vintage
• Released Mar 2.SS21 Year 2000
• Released Aug 31.FW20 Everything Comes Full Circle
• Released Apr 1.SS20 Soft Work
• Released Aug 23.FW19 Prep-School Gangsters
• Released Mar 15.SS19 Teenage Fishing Club
• Released Aug 30.FW18 Adventurer II
• Released Apr 3.SS18 Adventurer I
• Released Sep 1.FW17 Special Guest
• Released Mar 10.SS17 Last Festival
• Released Aug 11.FW16 Ten
• Released Mar 14.SS16 Tagging
• Released Aug 5.FW15 Dub Side
• Released Mar 1.SS15 Lake on Fire
• Released Aug 1.FW14 Navy / S t u d y
• Released Feb 13.SS14 Polaroids
• Released Sep 8.FW13 Can you Kxxp a Secret
• Released Jun 3.SS13 A Nook in the Garden