JKND

JKND creates what it wants to wear, evolving ideas from this to that, embracing the possibility of something even better, and letting its archive speak for itself

JKND Co., Ltd. is a fashion group that has been expanding its unique creative domain since the launch of thisisneverthat in 2010. Following the addition of YESEYESEE in 2019 and the launch of Khakis in 2020, JKND has continued to grow with a diverse portfolio of brands, including SUNLOVE, TUNE, Tenui, WELLBEING EXPRESS, and LOADINGROOM. In addition, the company operates KATA, a PR agency that strengthens its creative strategies. With the completion of its new Seongsu headquarters in 2024, JKND aims to refine the identity of each brand while continuing its expansion and growth.

In Focus

  • Beyond Borders

    In 2024, We expanded globally, opening flagship stores in Tokyo, Shanghai and Osaka.

  • Our Expanding Brands

    With a total of 9 brands shaping our visions.

  • Steady Growth

    With the completion of our new Seongsu Headquarters.

Our Brands

Join JKND

We are a team of individuals who share a passion for our brands and a drive to shape the future of fashion. With a spirit of innovation and bold challenges, we continuously set new trends in the industry. Now, we are expanding beyond Korea, actively growing our presence in the global fashion market. Learn more